European Capital of Culture Candidate
We believe it is time Bucharest became renowned for its diversity, that grants it such a special status. Bucharest is a city of strong contrasts, of surprises, a place where tradition and modernity co-exist. The city wishes to seek new developmental methods for (re)creating a social and regional identity, as well as strengthening its economic force in areas that are forced to suffer. This application is, at the same time, an invitation to reflection to each of its inhibitants. Because we can empower our city with new meaning, powered by culture.
Over the years, the initiative has made an outstanding contribution to the sustainable development of the cities and their surrounding areas, with a long-term cultural, social and economic impact — when the cities were well prepared. That’s why, European Capitals of Culture are more and more recognized as laboratories for a local and regional strategic investment in culture.
Studies of cities that have held the title of European Capital of Culture in the past have shown a medium increase of 12% in tourism in that year and subsequently, after having held the title. Besides the increase in city revenues, the relaunch of the city’s image and the restoration of the cultural infrastructure are added.
Provided Bucharest would be elected European Capital of Culture, it would benefit from cultural, social and economic revenues. First and formost, it would empower our strengths so as give a new dimension to our cultural offers. The European Capital of Culture title provides an incredible opportunity to develop the city on many levels, from cultural and creative industries to tourism and European structures and networks integration, helping to create a distinct identity among other European cities.
Involving Bucharest citizens in the realization of the Bucharest Capital of Culture project is one of the main highlights of our approach, while the application project provides the opportunity of attracting more citizens to cultural activities.
Parallel to the application process, an effort will be undertaken to establish the Cultural Strategy of Bucharest. The city’s cultural strategy for the next 10 years is deemed to be very important in the application process, because its long-term development is the result of an open collaborative process, which must include, among others, authorities, cultural institutions, independent operators and creative industries education, urban development and tourism operators, to name a few. Both projects, the Cultural Strategy and the application for the European Capital of Culture title are a great opportunity to align all the city’s creative and constructive efforts.
In February 2014, the General Council of Bucharest Municipality mandated ARCUB – The Centre for Cultural Projects of Bucharest to carry out the preparation of the city’s application file bid.
Unlike other candidate cities that appoint an artistic director to develop the events and projects programme prior to and during the year of entitlement, Bucharest chooses an open group formula that reunites representatives of the independent artistic, institutional and private sectors. Based on an invited-call initiative, the group’s structure is flexible and dynamic, depending on the bid’s identified needs.
In the first phase of the competition, the members of the Curatorium were: Mihai Balko, Nicoleta Bițu, Andrei Borțun, Svetlana Cârstean, Ioana Ciocan, Cătălin Crețu, Codruța Cruceanu, Suzana Dan, Teodor Frolu, Cosmin Manolescu, Mihaela Michailov, Antigona Rogozea, Noemi Salanțiu, Adrian Șchiop, Mihaela Vasile, Anamaria Vrabie.
In the second phase of the candidacy, the members of the Curatorium are:
Raluca Ciută – Bucharest 2021 Programme Manager
Roxana Bedrule – Bucharest 2021 Curatorium Coordinator
Curators: Svetlana Cârstean, Anamaria Vrabie, Celia Ghyka, Nicoleta Bițu, Antigona Silvia Rogozea, Codruța Cruceanu, Alexandra Ștef, Andrei Borțun, Teodor Frolu, Mihaela Vasile, Cosmin Manolescu, Ioana Păun, Vasile Leac, Irina Paraschivescu, Simina Bădică, Andrei Crăciun, Oana Borș, Oana Răsuceanu, Zomir Mihai Dimovici.
Guest curators: Peter Bishop, Martin Bricelj, Neil Butler, Dan Chirilă (Iashido), Ekmel Ertan, Xenia Kalpaktsoglou, Vintilă Mihăilescu, Andi Mițoi, Christian Potiron, Anca Rîpeanu, Pierre Sauvageot, Claudia Șerbănuță, John Varbiu, Sevdalina Voynova.
The City Hall Task Force
Every European Capital of Culture candidate needs extended political support. To ensure strong, lasting support from local authorities, we organize consultative meetings and presentations to the specialized committees of the General Council of Bucharest. At the same time, members of the main City Hall departments are engaged in our work groups to help align the city’s cultural strategy to local and regional long term development plans.
The Tourism Task Force
Bucharest’s recognition as one of Europe’s most vibrant cultural cities is one of the main ECoC objectives for the Capital of Romania. This work group consists of organizations and municipality representatives, as well as independent organizations and private sector entities. Its goal is to develop a valid strategy both for the preliminary period and for 2021, that will involve cultural tourism as an essential component, based on the analysis of tourism initiatives, programs and resources in Bucharest.
The Management & Governance Task Force
The European Capital of Culture title entails the management of an innovative vision that encompasses all aspects of the city’s life. It is thus imperative that the entire project is managed by an independent legal entity. Envisioning that the future implies work in open, transparent, efficient and trans-disciplinary networks, this structure will consist of specialists with appropriate experience and skills to plan, manage and implement the cultural program of the year for which the title is granted. The multidisciplinary character of the group will ensure a proper cooperation between local authorities and the management team, including the artistic team.
The workload has been outsourced to 11 expert groups covering various fields of NGO, public and private sectors that deal with harmonizing the entire spectrum of aspects of our city’s life.
Bucharest Districts Task Force
We aim to strengthen cooperation between the local authorities in the six districts of Bucharest and to create a sustainable support for the entire project. Together with representatives of local municipalities we communicate and spread information regarding the application process to the wide public, involving the city’s residents and the civil society in its preparation. We set up periodical consultative meetings to learn what citizens think about the areas they live in and to document each district’s cultural resources and vitality. The identification of real needs helps us build cultural programs that will stimulate and channel urban cultural regeneration throughout all areas of the Capital.
The Business Task Force
This work group is dedicated to involving the business sector in supporting the bid of the city of Bucharest to the title of European Capital of Culture 2021. The group is made up of representatives of large companies but also medium and small sized ones and entrepreneurs. Together, the will identify the role of this sector in supporting the bid and potential ways to involve their stakeholders and partners in this process.
The Finance Task Force
The collective effort to implement programs and prepare the city for a decisive year involves the need for sensible allocation and management of substantial funds that lead to the city’s long-term sustainable development through culture. The most pressing items on the agenda of this work group involve identifying funding sources, as well as attracting and allocating both public and private funds. Thus, realistic financial forecasts that mirror the European Capital of Culture program’s ambitions can be made.
The Communication & Marketing Task Force
Could we summarize an artistic programme in one slogan? Specialists in communication and marketing strategists collaborate on developing a calendar of events that addresses the question. Bucharest’s citizens, along with the media and public space activities, become the voice of the European Capital of Culture project, a voice that will cross Europe in a call to exploration and transformation through culture.
Members of the task forces, guests, collaborators: Șerban Alexandrescu, Dragoș Anastasiu, Daniela Andrei, Ion Anghel, Lăcrămioara Bălan, Samil Benabdallah, Andrei Ionel Bergheș, Maria Besnea, Laurențiu Bude, Cătălina Buduluș, Elena Calistru, Robert Casmirovici, Diana Chirtu, Maura Chivu, Roxana Cioroiu, Aura Corbeanu, Giani Croitoru, Dan Croitoru, Carmen Croitoru, Ion Dedu, Ovidiu Dîmbean, Sabin Dragoman, Constantin Enache, Tiberiu Florescu, Sorin Gabrea, Cosmin Gheorghiu, Doru-Adrian Ghitcuță, Bogdan Ginghină, Constantin Goagea, Cristina Gociman, Oana Grigore, Mihaela Hărmănescu, Camelia Horlaci, Bogdan Hreapcă, Liviu Nichi Ianăși, Alexandru Ichim, Călin Ile, Augustin Ioan, Carmen-Gina Ionescu, Roxana Ionescu, Nora Ioniță, Mario Kuibuș, Vera Marin, Lucian Marinescu, Mioara Matei, Alexandra Rodica Milea, Sergiu Neguț, George Sorin Nicolescu, Dan Nicula, Răzvan Oltean, Virginia Oțel, Răzvan Pârjol, Marius Adrian Pascu, Gheorghe Pătrașcu, Mariana Perșunaru, Emil Barbu (Mac) Popescu, Gabriela Postescu, Corina Radu, Doru Răduță, Andreea Rotaru, Alexandru Sandu, Monica Sârbu, Cristian Șofron, Raluca Stan, Marius Stan, Dorin Ștefan, Cosmin Teleașă, Masha Țoropoc, Nicolas Triboi, Mihai Vasile, Roxana Vitan, Roxana Wring, Irina Zamfirache.